The Stress-Free Way To Automate DMs So You Don't Lose Sales
It's become super common on Facebook, Instagram, and even Tiktok.
Creators using phrases like:
"Comment GUIDE and I'll send it to you!"
"Comment LINK and I'll drop it in your DMs!"
...you've probably commented on a few yourself. (I know I have).
Given that it's 2026 and you haven't been living under a rock for years, you're most likely aware by now that they're using an automated DM system. Most likely Manychat.
Here's the deal: If you're selling digitial products or growing your email list, Manychat is one of the simplest, budget-friendly tools you can use.
In fact, I have a free download you can grab on how to keep your Manychat account under $15 a month. It's saved my bacon a few times.
Here's how Manychat fits into your automated income game plan, and the hack I found to make it even more powerful in 2026.
First let's start by acknowledging the obvious. As your social media grows, you simply cannot respond to all DMs yourself.
I had a coach once tell me that she personally responds to all DMs and really looked down on me for installing Manychat into my business. (I fired her).
Manychat is your 24/7 assistant. (hint: if you're growing a 'team" she's your first hire)
Instead of:
- retyping the same answers over and over again
- losing track of who needs a response
- losing leads because they were scrolling at 2am their time and needed immediate answers
Manychat allows you to:
- Automatically send new followers a response
- tag + segment your audience
- track sales + clicks
- send information straight to your CRM
- CONVERT warm leads
It keeps your DMs organized, automated, and selling for you even when you're taking a nap, making dinner for the family, traveling, or just plain not on social media.
Why Manychat works so well with Digital Products
Digital products are delivered instantly. Unlike joining a coaching call, a mastermind cohort, or attending an event. Manychat sends things instantly, which means using this tool is a win-win!
You’ve probably heard me talk about my simple passive income system many times, and that’s because it works. If you want to make passive income selling digital products, all you need is:
- One product
- One PDF freebie
- One simple sales page
- One traffic source (Instagram)
- One follow-up system
Manychat plays a role in two of those steps: traffic → nurture → conversion.
In other words, you can be present and start the conversation using my passive income system, The Scalable [DM] Sales System + level it by combining it with Manychat.
A Simple Example of a Beginner Manychat Workflow
Here's what a super basic, entry level flow looks like:
Step 1: Post a Reel
"Comment DETOX" and I'll send you my FREE GUIDE on How To Detox Your Deadweight Email Subscribers"
Step 2: Someone comments "DETOX"
Step 3: Manychat instantly DMs them
"Here it is! Your quick guide to detoxing your deadweight subscribers and keeping your email list clean"
Step 4: Manychat follows up later
"Still interested in making your email a powerful tool for converting sales? Here's the link!"
The HACK I found for growing my Instagram Account that NoBody is talking about
I'll admit a little something here. I took a (very) expensive bootcamp with The School of Bots to really learn how to use Manychat beyond the basics.
It was awesome btw.
The one thing they didn't cover? Yes Manychat CAN grow your following on social. But they mainly focused on how it grows your list.
I wanted both tbh.
I began changing around the replies I created. Instead of the generic "Sent! Check your DMs!"
I added one little line:
If you don't see it make sure you're following me, and comment "KEYWORD" again. I'll drop it back in your DMs!
That one change took this π
To this π
Almost overnight.
The Bottom Line
Manychat isn't "extra tech". It's a smart business move that integrates into your daily set up, automates the parts of your DMs game plan that do NOT need your personal attention....
... and becomes one of the most bang for your bucks tool for digital product creators.
Give Me More Details!
If you want to see how I set up Manychat in my business, here are my top-performing flows:
