How To Turn Your Clients Into Superfans with Brittany Hodak
"Having an experience that people can't help but talk about, or leave a review is where you create a superfan"
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I picked up the book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, the day it was released (quite by accident!) and was hooked immediately. From the fantastic colors of the cover, to the easability (I think I just made a word up) of reading it. Author Brittany Hodak paints such an easy to understand picture of what happens when your customers turn into lifelong advocates for your biz.
If you've been with me for a while, you know that creating referrals, and relationship building, is important to how I've always grown my business. I get a little bit geeked out when I meet other people who lean into this topic like I do. Brittany began her career in the music industry, studying the "why" fandom occurs and became fascinated by it. She's since then turned her theories and observations into actionable lectures, lessons and activities that any business can put in place.
Join our conversation 🎙️to hear:
- how Brittany breaks down having an experience that people can't help but talk about
- the secret is getting people to care about you
- what apathy is and why it kills your biz
- What the Westin Hotel and Your Client Experience Have In Common
Want to grab a copy of her book? Text the word "superfan" to 678-736-8055 and I'll send you an easy link!
More of a 'watch it in person' kind of a person? I dig it. Check out the full conversation on You Tube!
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"Oh my forking shirtballs I love listening to Joanne on the B-Word Podcast!" < if that sounds like you, please consider rating and reviewing my show! You know the algorithm bots take a look at how many reviews a podcast has in order to recommend the show to others. So by doing me this quick favor I can support more people-just like you buttercup!- move out of overwhelm and into having a business that's sassy, classy and a little bad assey.
Simply click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review". (Oh...and did you know you can do that once a year? So feel free to leave another one for me!)
Also, if you haven't done so already, grab an exclusive subscription to the podcast. I'm adding a bunch of episodes that are JUST for the exclusive subscribers, and if you're not following, you'll miss out. (Exclusive subscriptions are purchased on your mobile Apple app)
Since You Loved This Episode, Here's A Few Other Episodes I Know You'll Enjoy:
Episode 84: The Year Of The Sphere Starts With Customer Experience
Episode 74: Mastering the Foundation of Referrals With Stacey Brown Randall
Links mentioned in this episode: